Asa Candler of Coca-Cola

Coca-Cola survived as a brand whereas thousands others did not because of the dedication of Asa Candler.

Born in December 30, 1851, Asa Chandler spent his childhood and youth in the waning days of the Old South. During Georgia’s gold rush of the 1830s and 1840s, his parents, Samuel and Martha, settled on Carroll County about thirty miles west of Atlanta.

In 1873 Candler went to Atlanta in 1873, securing a position with George J. Howard, a druggist. Four years later with Marcellus B. Hallman, he established the drug form of Hallman and Candler.

At the same time he also old a patent medicine concocted by John Styth Pemberton, another Atlanta pharmacist, which was touted as a curreall for headache, sluggishness, indigestion, and throbbing resulting from over indulgence.

In 1886, the ailing Pemberton sold Candler a part interest in the nostrum, called Coca-Cola, and year later took full control of the company on April 1891.

The total cost of these transactions, giving chandler ownership of Coca-Cola, amounted to $2,300.

In 1892 the Coca-Cola Company, Incorporated was organized, with Candler as president and major stockholder.

Because of him, Coca-Cola become an icon of American culture, both in United States and abroad.

Asa Candler, insistence on heavy advertising and quality control in the beverage’s earliest days resulted in millions of loyal customer.
Asa Candler of Coca-Cola