Caramel colors are the most widely used food coloring agent, contributing about 90% by weight of the total coloring agents supplied to the UK food industry.
75 -85% of the caramel produced in the United States is used in soft drinks, particularly root beers and colas.
It is commonly used in soft drinks and alcoholic beverages.
Cola is one type of soft drinks. It contains extract of the cola and caffeine. The coloring agent is typically caramel.
Caramel also might be used in ginger ale as a coloring agent. Caramel coloring is freely soluble in water and insoluble in most organic solvent.
In 2011 the Center for Science in the Public Interest wrote letter to the Food and Drug Administration urging the agency to institute a ban against caramel coring in soda drinks and other products.
The center maintains that the caramel coloring contains two cancer causing ingredients. The American Beverage Association has denied this view.
Caramel in soft drink
What makes soft drinks so noteworthy is that, despite not being essential, their consumption continues to rise. They are entirely human inventions—both as a product and as a market. In fact, soft drinks were among the first branded goods to achieve truly global reach.
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