Diet Pepsi

Since the creation of Pepsi-Cola in 1898, Pepsi-Cola Company has introduced 13 beverages that wear the Pepsi-Cola trademark. Five of Pepsi-Cola's brand names: Pepsi, Diet Pepsi, Mountain Dew, 7 UP, and Mirinda, each brings in annual revenue in consumer sales of $1 billion.

Diet Pepsi is a low-calorie carbonated cola. It was introduced in 1964 as a variant of Pepsi-Cola with no sugar. With its light, crisp taste, Diet Pepsi gives all the refreshment needed -with zero sugar, zero calories and zero carbs, light, crisp, refreshing.

This made Pepsi-Cola the first company to name a diet drink after their flagship brand. The initial advertising of Diet Pepsi was combined with Pepsi advertising.

The ingredients of Diet Pepsi include: Carbonated Water, Color (Caramel E150d), Acids (Phosphoric Acid, Citric Acid), Flavorings (including Caffeine), Sweeteners (Aspartame, Acesulfame K), Acidity Regulator (Sodium Citrate), Preservative (Potassium Sorbate). Contains A Source of Phenylalanine.

The difference between regular Pepsi and Diet Pepsi is the addition of Aspartame, Sodium Benzoate, Acesulfame Potassium, and Dimethylpolysiloxaxne in the Diet version. The Aspartame and Acesulfame Potassium are sweeteners that were added to substitute the high fructose corn syrup of the Regular Pepsi.

Diet Pepsi has developed into a major brand, able to stand alone. One of the interesting aspects of Diet Pepsi is the number of changes made to the product and packaging. There have been a number of reformulations, including the elimination of cyclamates, the use of saccharin, and the introduction of NutraSweet.
Diet Pepsi

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