Coloring in soft drink

Color additives reinforce the colors already present in the food and ensure uniformity of the food from season to season and batch to batch. They also add colo r to “virtually colorless foods.”

The use of colorings in soft drinks serves several important functions:
*making the product more aesthetically appealing;
*helping to correct for natural variations in color or for changes during processing or storage;
*contributing to maintaining the qualities by which the drink is recognized.

A common ingredient in many soft drinks (e.g., colas, root beers, iced teas) is caramel color produced with ammonium compounds. Caramel color is added to many widely-consumed beverages as a colorant.

With any beverage application Caramel Color is used for a variety of reasons, but first and foremost it is to provide “eye appeal”. People eat and drink with their eyes, with color often the first attribute to influence expectations of appetite, flavors, and even mouthfeel.
Coloring in soft drink

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