Following the introduction of Diet Coke, the Coca-Coca Company further expanded the number of products sold under the Coke trademark.
Cherry Coke was a brand new flavor in 1985. Diet Cherry Coke was introduced in 1986 and later renamed Diet Coke Cherry in 2005.
Coca-Cola reformulated Cherry Coke and Diet Cherry Coke., again demonstrating flexibility in satisfying the need of a specific target market.
Cherry Coke
What makes soft drinks so noteworthy is that, despite not being essential, their consumption continues to rise. They are entirely human inventions—both as a product and as a market. In fact, soft drinks were among the first branded goods to achieve truly global reach.
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