Public Perceptions and the Challenges

Public Perceptions and the Challenges
Unfortunately the very success of carbonated soft drinks, and their resulting high profile, has provoked hostility towards them.

Initially from the environmentalists, who perceived drinks packaging as a major source of waste and litter, because even though it represents only a relatively small percentage of total packaging waste it is highly visible.

Considerable light weighting of both cans and bottles and reductions in both the amount and weight of outer packaging has reduced the waste associated from drinks and there is significant recycling of the metal content of cans.

However the introduction of legislation, has had a major impact on the industry.

Most recently as the media’s attention has focused on obesity, especially where it affects children the term ‘fizzy drinks’ has become indelibly linked to ‘junk food’ to such an extent that it has become a pejorative term.

Fizzy drinks are in danger of becoming a hate figure – blamed for the world’s ill.

There are currently concerted moves in many countries to ban fizzy drinks from school. Indeed some extremists have gone so far as to propose that they should not be sold within a given fixed radius of any school premises.

Some schools already prohibit children from taking carbonated drinks into school, for example in lunch boxes.
Public Perceptions and the Challenges