WHAT IS SO REMARKABLE ABOUT SOFTDRINKS? THERE IS NO NEED TO CONSUME SOFTDRINKS BUT MORE AND MORE PEOPLE DO. CARBONATED SOFTDRINKS ARE MAN MADE PRODUCT AND A MAN MADE MARKET. SOFTDRINKS WERE THE FIRST BRANDS TO BE SOLD ON A GENUINELY GLOBAL SCALE.
Coca-Cola
Softdrinks
Coca-Cola (also known as Coke, a name that was trademarked by The Coca-Cola Company after it was discovered many people called it by that particular name) is a very popular cola (a carbonated soft drink) sold in stores, restaurants and vending machines in more than 200 countries. It is produced by the Coca-Cola Company (NYSE:KO), which is also often referred to as simply Coca-Cola or Coke. Coke is one of the world's most recognizable and widely sold commercial brands; its major rival is Pepsi.
Originally intended as a patent medicine when it was invented in the late 19th century; Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft drink market throughout the 20th century. Although faced with critiques of its health effects and various allegations of wrongdoing by the company, Coca-Cola has remained a popular soft drink to the present day.
The company actually produces concentrate for Coca-Cola, which is then sold to various Coca-Cola bottlers throughout the world. The bottlers, who hold territorially-exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola in cans and bottles to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the single largest Coca-Cola bottler in North America and Europe. The Coca-Cola Company also sells concentrate for fountain sales to major restaurants and food service distributors.
The Coca-Cola Company has on occasion introduced other cola drinks under the Coke brand name. The most famous of these is Diet Coke, which has become a major diet cola but others exist, such as Cherry Coke, Coke Zero, and Vanilla Coke. There are also some drinks marketed by the company but which remain unaffiliated with Coca-Cola the drink, such as Sprite.
Source: Wikipedia
Softdrinks
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