The equation among soft drink competition was almost balanced, Coke competed against Pepsi, Tab against Diet Pepsi, Sprite against Mountain Dew, and so on.
The company’s diet cola Tab sold well, but its once rapid growth rate had flattened by early 1980s. When Coca-Cola introduced Diet Coke in 1982, its aspirations were high. The launch of Diet Coke, was the first brand extension of Coca-Cola in its history.
After only one year in the market it grew to become the largest selling, low-calories soft drink in the United States.
It aimed not being content with just outselling Diet Pepsi; the company wanted Diet Coke to be number two soft drink of any kind. Since its inception, Diet Coke has expanded its product line by introducing many other flavors, including Diet Cherry Coke, Diet Vanilla Coke, Diet Coke with Lemon and Diet Black Cherry Vanilla Coke.
Coca-Cola promoted Diet Coke heavily, so much so that during some quarters it spent more on Diet Coke advertising than on its flagship Coke Classic. Diet Coke advertising campaigns have been associated with memorable themes and celebrities.
By 1986, Diet Coke was the most popular low-calorie beverage in the world.
Diet Coke by Coca-Cola
WHAT IS SO REMARKABLE ABOUT SOFTDRINKS? THERE IS NO NEED TO CONSUME SOFTDRINKS BUT MORE AND MORE PEOPLE DO. CARBONATED SOFTDRINKS ARE MAN MADE PRODUCT AND A MAN MADE MARKET. SOFTDRINKS WERE THE FIRST BRANDS TO BE SOLD ON A GENUINELY GLOBAL SCALE.
The Most Popular Posts
-
Soft drinks, ubiquitous in modern diets, have garnered attention for their potential impact on bone density, particularly in older women. Wh...
-
Introduction Pepsi-Cola, the beloved beverage that has become a global icon, traces its origins back to 1898 when Caleb Bradham, a pharmacis...
-
Caleb Bradham who was a pharmacist opened the drugstore called Braham’s Pharmacy in 1892. A great part of his business came from selling dr...
-
Coca-Cola, fondly referred to as Coke, has transcended mere refreshment to become a symbol of global consumer culture, traversing borders an...
-
Most sweet drinks, including diet soft drinks, contain orthophosphoric, carbonic and citric acids; malic, tartaric and other organic acids m...