It is an orange-based soft drink. It was invented by Neil C. Ward, Californian chemist. He worked and experimenting the formula for four years before came up with an orange soda.
Ward then partnered with Clayton J. Howell of Cleveland, Ohio and started market the new beverage in 1916.
They established Orange Crush Bottling Company and later named their drink Ward’s Orange Crush.
Ward’s Orange Crush dominated market during 1920s to 1930s and the successful was part due to it was promoted and marketed as healthy beverage.
By 1924, Orange Crush had 1200 bottlers in the United States and Canada.
In 1980, Crush International was sold to Procter & Gamble. Procter and Gamble managed to triple sales of Crush between 1980 and 1989.
In August 1989, P & G exit carbonated beverages by selling its Crush International Business to Britain’s Cadbury Schweppes Americas Beverages for $220 million.
History of Orange Crush
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