Mecca Cola is a cola drink that is sold in over 56 countries around the world. It was introduce in France in 2002 by a Tunisian born lawyer, Tawfik Mathlouthi.
By tasting and looking like any other cola drink, and with its use of red and white labeling and packing reaffirming its identity as a cola drink, Mecca Cola was able to compete against more established competitors.
There is already a diet version of Mecca Cola as well as apple, lime, orange, flavored drinks produced by the same company and exported throughout Europe and the Arab world.
By 2005 the company marketing a range of softdrinks in 64 countries and sold 1 billion liters worldwide.
The founder boasts that Mecca Cola has become the third world brand for cola after Coca-Cola and Pepsi.
Mecca Cola
What makes soft drinks so noteworthy is that, despite not being essential, their consumption continues to rise. They are entirely human inventions—both as a product and as a market. In fact, soft drinks were among the first branded goods to achieve truly global reach.
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